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New York Bagel Deli & Bakery in Santa Monica, Ca! Where East Coast Tradition Meets West Coast Innovation!

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During a recent culinary exploration through Santa Monica, I stumbled upon a gem that transported me straight back to the bustling streets of New York City. New York Bagel Deli & Bakery, tucked away at 2216 Wilshire Boulevard, promised authentic East Coast bagel, a bold claim that I was eager to put to the test.


Walking into the establishment at 2PM, I was immediately struck by the warm, yeasty aroma of freshly baked bagels mingling with the rich scent of house-cured meats. The atmosphere buzzed with the energy of a true neighborhood institution, where locals chatted comfortably with staff who clearly knew their regular orders by heart.


What makes this Santa Monica bakery some of the best food in Los Angeles particularly fascinating is its evolution under new ownership. Lenny Rosenberg and Adaeze Nwanonyiri, the husband-and-wife team behind the beloved Bea's Bakery in Tarzana, have breathed new life into this 1992-established institution. Their impressive restaurant portfolio—including the trendy Marmalade Cafe in Santa Monica and Lenny's in historic Westwood—speaks to their understanding of diverse culinary landscapes.


The bagels themselves lived up to their East Coast reputation. Hand-rolled and made fresh daily, each one likely possessed that perfect balance of crispy exterior and chewy interior that defines an authentic New York bagel. I sampled their "Fire Stick"—a creation that would make any Manhattan deli proud—loaded with fresh spicy cream cheese and their signature jalapeno elongated bialy.


But perhaps the most intriguing aspect of my visit was discovering the bakery's expanded offerings. The couple has introduced an eclectic bakery line that reflects their multicultural backgrounds, creating a unique fusion that honors both Jewish and Nigerian culinary traditions alongside international favorites. Their freshly baked bread was particularly noteworthy—golden, delicious perfection that spoke to generations of baking tradition.


The success of Rosenberg and Nwanonyiri extends beyond their physical establishments. Their debut cookbook, "It's a Sweet World," has achieved remarkable acclaim, reaching #1 New Release status in International & Kosher Cooking categories. This collection of recipes from Bea's Bakery represents nearly sixty years of California baking heritage, originally established by Sol Litwak and named after his wife Beatrice.


During my conversation with the owners, their philosophy became clear: food should bring people together. This mission permeates every aspect of their operation, from the welcoming atmosphere to their commitment to serving the vibrant Santa Monica community. They've managed to preserve the nostalgic comfort of traditional Jewish bakery culture while innovating with healthy options and global influences.


The establishment operates with impressive efficiency, opening at 5 AM Monday through Sunday (closing at 3 PM weekdays and 4 PM weekends), ensuring fresh bagels are available for the early morning crowd. Their catering services and custom cake offerings further demonstrate their commitment to being a cornerstone of community celebrations.

As I left with a box of assorted pastries, a variety of arugula and cookies, I reflected on how New York Bagel Deli & Bakery represents the best food Los Angeles has to offer within the American culinary world. It's a place where East Coast authenticity meets West Coast innovation, where traditional techniques honor the past while embracing the future.


For food enthusiasts seeking genuine flavors in an increasingly homogenized culinary landscape, this Santa Monica bakery offers something rare: authenticity with soul, tradition with innovation, and most importantly, the kind of community gathering place that makes a neighborhood feel like home.


This is definitely a Los Angeles Foodie Hotspot!!


For more information check out https://nybdbakery.com/

Visit them at 2216 Wilshire Boulevard


I hope you like them as much as I did! Let me know!


Matthew Tropp | Food Journal Magazine

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