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FoodieLand Los Angeles Is Coming to Pasadena 4th of July Weekend — Here's Everything You Need to Know

Foodieland

FoodieLand Food Festival returns to the Rose Bowl Stadium in Pasadena, CA, July 3–5, 2026, with 250+ vendors, live music, and a lineup that stretches from Japanese hot dogs to New Orleans oysters. If your looking for some of the Best Food In Los Angeles, This is the place!


If your idea of a perfect holiday weekend involves working your way through a mountain of Korean corn dogs, washing it down with freshly pressed sugarcane juice, and capping the night with a Dubai chocolate churro sundae - Foodie Land Los Angeles was made for you.

The nation's largest food festival producer rolls into the San Gabriel Valley this Fourth of July weekend, setting up shop at the iconic Rose Bowl Stadium in Pasadena for three days of next-level street eats, artisan shopping, games, and experiences. Whether you're a seasoned FoodieLand regular or a first-timer, the 2026 Pasadena edition is shaping up to be the most ambitious yet.


What Is FoodieLand?


FoodieLand is not your average county fair food court. With 2,500+ active vendors across 21+ cities, 3,500+ food variations, and 1.6 million+ annual attendees nationwide, it's the country's largest network of independent food and merchandise vendors brought together under one roof - or in this case, one iconic stadium.


The concept is simple: give small businesses and independent food entrepreneurs a platform, and let the people eat. Every booth represents a real person with a real idea, which is exactly why you'll find both a perfectly engineered Japanese fruit sando and a crystalized candied fruit skewer just steps apart. Discovery is the experience.


Event Details


📅 Dates: Friday, July 3 – Sunday, July 5, 2026


📍 Location: Rose Bowl Stadium, 1001 Rose Bowl Drive, Pasadena, CA 91103


🕐 Hours:

  • Friday: 3 PM – 10 PM

  • Saturday: 1 PM – 10 PM

  • Sunday: 1 PM – 10 PM


🎟️ Tickets: Online only — no tickets sold at the door. Purchase in advance at foodielandnm.com/city/los-angeles. Events frequently sell out, so don't wait.


🚗 Parking: Free! ADA parking available on-site.


👶 Kids 5 & Under: Free admission.


🐾 Pets: Service animals only.


The Food Vendors: A Full Lineup

With well over 100 food vendors confirmed for the Pasadena event, the 2026 lineup is one of the most diverse in FoodieLand history. Here's a look at who's serving up:


Savory & Street Food


  • Adelitas Mexican Catering — Flavored Raspados, Burrito, Pélon

  • All Dat Noodle — Chili Garlic Noodle

  • Birrieria Michi — Birria Tacos, Quesadillas, Burrito

  • Blasian Eats — Cajun Seafood Boil, Savory Garlic Noodles, Crab Fried Rice

  • Blue Maine Lobster — Signature Lobster Roll, Seafood Fries Supreme, Seafood Mac & Cheese

  • Cheese Wheel Pasta — Garlic Lobster Pasta, Truffle Cream Pasta, Basil Pesto Pasta

  • Colbert's Southern Gourmet Food

  • Dragonfire BBQ — Asian BBQ Skewers

  • Egghausted — Fluffy Tamago­yaki, Chashu Rice Bowl, Wagyu Udon Bowl

  • FiveO3 Pupusas — Pupusas, Fried Plantains

  • FiveO3 Pupusas #2 — Pupusas, Fried Plantains

  • Giant Deep Fried Squid — XXL Whole Fried Squid

  • Gong Su Gan — Korean Kimbap, Spicy Rice Cakes, Yubu

  • Good Vibes Concession — Island Grill Musubis, Exotic Chicken Wings, Rice Bowls

  • Grilled Cheese Garden — Grilled Cheese, Potted Ice Cream Plant

  • J & J Louisiana BBQ — Smoked Brisket, Pulled Pork, Rib Tips

  • JAPADOG — Japanese Hot Dogs

  • J&A Eloteria — Elote, Kettle Corn, Fresh Squeezed Lemonade

  • Kasty Kitchen — Korean Fried Chicken, Truffle Bulgogi Fries, Seoul BBQ Cheese Fries

  • Laschelaguas — Smoothies, Birria Ramen, Birria Tacos

  • linh's kitchen — BBQ Skewers, Crispy Chicken Skin, Shrimp Balls

  • Luckyball Korean BBQ — Korean BBQ Plate, Charcoal Grilled Meat Skewer

  • Lumpia Bucket — Lumpia Bucket, Filipino Spaghetti

  • Master Dimsum — Steamed Sui Mai, Beef Rice Noodles, Shrimp Rice Noodles

  • Master He — Pan Fried Buns, Braised Beef Noodle Soup

  • Meat Lover BBQ (Shmily Albert Inc) — Lamb Skewers, Chashao Bun, Piggy Bun

  • MJ's Bellychon Fry Basket — Bellychon, Lumpia, Turon

  • Molly Kitchen — Sizzling Seafood Skewer

  • Moo Moo Beef Ramen BBQ — Beef Ramen

  • NOLA Oysteria — New Orleans Style Oysters

  • On a Stick — Chicken & Waffle on a Stick, Corndogs, Dessert on a Stick

  • Omusubi House — Uni Omusubi, Wagyu Sukyaki, Salmon Omusubi

  • Plates of Shade — West African Cuisine, Jollof Rice, Egusi

  • Puerto Rican Flavor — Jibaritos, Arroz con Gandules

  • Robin's Wood Fire BBQ

  • Sandoitchi — Japanese Fruit Sando, Japanese Egg Salad Sando, Deep Fried Sando

  • Seafood Babez — Seafood Boil, Surf & Turf Burrito

  • Seoul Amigos — Korean BBQ Bao, Korean BBQ Burrito, Loaded Fries

  • Shake Ramen — Garlic Noodles

  • Soullgoodeats — Stuffed Turkey Leg, Mac & Cheese

  • Supamu Okinawa Onigiri

  • Sweet Thai by Bangkok BBQ Bowl

  • Tao's Bao — Pork Belly Baos

  • Temaki Time — Sushi Handrolls

  • The Jackson Experience

  • Throwdown Soulfood

  • True Cajun — Frog Legs, Gator Bites, Jambalaya

  • We Bee Rollin — Hatch Mac & Cheese Sticks, WaffleWings

  • Whuttle's BBQ

  • Willie D's — Giant Turkey Legs, Fluffy Baked Potatoes, Pretzel

  • Yakitori Yado — Grilled Japanese Chicken Skewer, Mochi Bites, Matcha Latte

  • Yugo Shokunin

  • ZinDrew Wonton Shop — Crunchy Garlic Chili Oil, Chili Wonton Noodle

  • 5ON95 — Loaded Cheese Fries, Chicken Tenders, Loaded Nachos


Korean Corn Dogs & Fried Everything


  • Bamboo21 — Deep Fried Beignets, Korean Corn Dogs

  • Banjos Deep Fried

  • Cheesy Boys — Fried Mac & Cheese Balls

  • Deep Fried Fanatics — Deep Fried Pizza

  • Ghostix — Crunchy Gourmet Korean Corndogs

  • Hokkaido Fried Chicken

  • PeteMan's Cheez Dogz — Korean Corn Dogs

  • Potato Hut — Potato Swirl, Chicken Tenders


Sweet & Dessert


  • AguaFrescaQueen — Aguas Frescas, Mini Pancakes, Dubai Chocolate Strawberries

  • Banana Mama — Viet Coffee Banana Pudding, Match Oreo Banana Pudding, Cookie Butter Banana Pudding

  • BJ Tanghulu — Crystalized Candied Fruit Skewer

  • Bubble Puffs & Stuff — Bubble Crème Puffs, Bubble Cake Puffs, Puffy Tacos

  • Churromadness — Dubai Chocolate Churro Sundae, Churro Affogato, Fried Plantain

  • Famous PUDN — Kettle Cooked Banana Pudding

  • Fallow Ground — Matcha Einspanner, Sakura Matcha Latte, Coconut Matcha Cloud

  • Gourmet Churros — Italian Ice, Churro Sundae, Loaded Nachos

  • Hana Hou Shave Ice — Hawaiian Shaved Ice, Halo-Halo

  • Hawaiian Honey Cones — J-Shaped Ice Cream, Freeze Dried Honey Cones

  • Hey Funnel Cake Lady — Funnel Cakes, Deep Fried Ice Cream, Deep Fried Cheesecake

  • HGG Tanghulu — Candied Fruits Tanghulu

  • Maddie's Crepes — French Crepes, Mini Pancakes

  • Manifora — Fluffy Snow Ice

  • Mason's Den — Funnel Cakes

  • Mashup Ice Cream Co.

  • Mr. Bully — Taiyaki, Light Bulb Slushie, Hoppang

  • Pink Mango — Mango Sticky Rice, Fresh Fruit Smoothies

  • Swirled — Strawberry Dubai Chocolate Cup, Dubai Chocolate Bars, Chocolate Strawberry Cups

  • The Hwachae — Refreshing Korean Fruit Punch


Drinks & Beverages


  • Big Baby Bottle — Fresh Lemonade, Big Baby Bottles, Free Refills

  • Cane Fusion — Dragon Fruit Sugarcane Juice, Kumquat Sugarcane Juice, Guava Sugarcane Juice

  • Cajun Drip

  • Grounds Cream Coffee — Cookie Butter Coffee, Cocoa Creme Coffee, Tiramisu Coffee

  • Hot Grease

  • Key Taste

  • LemonTea Squeeze — Fresh Lemonade, Animal Bottles, Free Refills

  • MilkCha Boba — Non Dairy Milk Tea, Brown Sugar Boba, Fruit Tea

  • Pineapple Boys — Mini Donut Buckets, Dubai Mini Donuts, Maple Bacon Mini Donuts

  • Sugarmama Sugarcane — Fresh Squeezed Sugarcane Juice


Grab-and-Go Vendors


Want something to take home? The Grab-and-Go section has you covered:


  • Ace Organix

  • CHAFOLIO — Loose Leaf Tea

  • Crackable Sweets — Candied Grapes

  • Elaine's Bread Pudding — Homemade Bread Pudding, Fruit Cobblers

  • Etoile Filante Patisserie — Macarons, Cake in a Can, Mini Cakes

  • Everlasting Jerky

  • Henrietta Said

  • House of Ube — Ube Ice Pop, Ube Graham Balls, Ube Sago Jelly Jar

  • Jerky Jerky — Gourmet Beef Brisket Jerky, Wild Game Jerky, Freeze Dried Candies & Snacks

  • Mexicali Candy LLC — Chamoy Candies

  • Rollies Pastries

  • Rosella's Gold Crunch — Peanut Brittle, Pecan Brittle

  • Sweet P Southern Desserts

  • The Cupcake Junkie — Assorted Cupcakes

  • The Kobbler King — Dessert Fruit Kobblers, Pecan Pies, Sweet Potato Pies


Shopping


FoodieLand isn't just about food. The shopping section brings together independent makers, artists, and designers:


  • Akasha Designs — Handmade Steel Jewelry

  • Anibolic Apparel — Anime Merchandise

  • B Surprise Shop — Plushies, Toys

  • Beyond Collectibles — Funko Pop Collectibles

  • Charm Square Inc. — Shoe Charms, Pins, Totes

  • Cloris Creates — Unique Pet Breed Keychains, Custom Keychain Engravings

  • Cosmic Eye — Iris Photographs

  • El Wicked Wardrobe

  • FUTURE BLOOM — Premium Apparel, Straw Hats, Caps

  • Glimmish — Hair Pins

  • Henna by Mayra — Henna Body Art

  • Hollywood Light Up Gear — Custom Poncho

  • INDOCRAFT — Hawaiian Clothings, Wooden Beach Signs

  • JQPAWS — Pet Accessories, Pet Bandana

  • Kawaii Klaws — Claw Machine

  • KRAFTTEE — Hand-Made Crochet Dolls

  • Love 2 Caricature — Live Caricatures

  • Made Design Jewelry — Jewelry

  • Mickey G. Toons Caricatures

  • MIU CANDLES — Candles & Wax Melts, Aromatic Products

  • Monstrosity — Original Art Apparel, Plushies, Keychains

  • New London — 3D Printed Figures

  • OC Trading Cards & Anime

  • Party Animal — Anime-Inspired Accessories

  • Patchy Patchenstein — Iron-On Patches, Custom Hats & Tote Bags, Custom Keychains

  • PATTRASHOME — Handmade Yarn Accessory

  • RDDsucculents — Succulents, Handmade Bags, Handmade Jewelry

  • San Diego Crystals & Jewelry — Upscale Jewelry

  • Snickerdoodles Caricatures — Live Caricature Sketch

  • SPAWN3D — Cosplay Masks, 3D Printed Art

  • Steve Minty

  • Stick Catching — Stick Catching Game

  • Stussy — Stussy Merchandise

  • Tee No Evil — Horror Themed Apparel

  • The Challenge Bar — Hanging Bar Challenge

  • Throwback Therapy

  • Trenla Accessories

  • Yonkoma Strips — Photo Booth


Experiences


Beyond eating and shopping, FoodieLand offers a handful of on-site experiences:

  • Bungee Jump — Trampoline & Bungee Jumping

  • Dino Mania — Dinosaur Rides & Dinosaur Themed Merchandise

  • Waterballerz — Giant Inflatable Water Ball


Tickets & FAQs


Are tickets sold at the door? No. All tickets must be purchased online in advance at foodielandnm.com/city/los-angeles. There are no walk-up sales at the gate.


How many tickets can I buy? Up to 10 tickets per order.


Do I need to print my ticket? Nope — tickets are scanned directly from your mobile device.


Can I stay as long as I want? Yes, there's no time limit once you're inside. Stay for an hour or all seven.


Is re-entry allowed? No. Entry is single-use only, so plan accordingly.


What's the deal with timed entry? Tickets include a suggested arrival window to manage crowd flow, but you're not locked into it. You can arrive outside your suggested window, or request a time slot exchange through Eventbrite.


Are there alcoholic beverages? Yes, alcohol will be available on-site.


Can I bring my own food or drinks? Outside food and non-alcoholic beverages are permitted in reasonable personal quantities. Water stations are available throughout the venue.


What about outside items and venue policies? Check the Rose Bowl Stadium's official FAQ for a full list of what's allowed and what's not.


Pro Tips for Getting the Most Out of FoodieLand Pasadena


1. Get there early (or late). Saturdays and Sundays open at 1 PM — arrive in the first hour to beat lines, or come after 7 PM when the evening crowd thins out and the vibe shifts.


2. Wear comfortable shoes. The Rose Bowl grounds are expansive. You will walk a lot. You will also eat a lot. Plan accordingly.


3. Split dishes. With 250+ vendors and more food than any one person can humanly try, go with a group and split everything. More tastes, less waste.


4. Buy tickets now. FoodieLand events routinely sell out before the weekend. There are no tickets at the door, so don't gamble on same-day availability.


5. Parking is free — but carpooling is smart. Free parking at the Rose Bowl is a genuine gift, but it fills fast on summer holiday weekends. FoodieLand recommends public transit and carpooling when possible.


6. Bring cash and cards. Most vendors accept cards, but having cash on hand never hurts at a festival of this size.


Get Your Tickets


FoodieLand Food Festival at Rose Bowl Stadium runs July 3–5, 2026. Tickets are available exclusively online — grab yours before the event sells out.


📸 Follow along on Instagram: @foodielandla


I Hope to see you there! - Matthew Tropp | FJM


Food Journal Magazine covers the Los Angeles dining and food culture scene. Visit us at foodjournalmagazine.com.


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